overview

The Maritimes is one of the only regions in Canada without access to a children’s hospice—a reality that a group of passionate, smart, and resilient pediatric nurses and doctors at the IWK are changing. Their goal? Build a standalone home in Halifax dedicated to providing comprehensive palliative care and medical respite for children with life-limiting conditions, as well as offering support to their families. ​

Maritime Children’s Hospice came to us with a clear mission and a vision in mind, but they needed our help to shape a compelling narrative and visual identity for their organization. This new narrative and visual identity would play a critical role in their upcoming capital campaign and serve as a steppingstone for potential expansion of children’s hospices throughout the Maritimes.​

CONCEPT

Cultivating Care

Through a highly collaborative process with interactivenarrative workshops, exercises, and planning sessions,the client was able to see their vision for the MaritimeChildren’s Hospice come to life. “A place to celebratelife, no matter how short or how long” was thedistilled promise of the narrative. It was an emotionalmoment. The team of pediatric nurses and doctorswere one step closer to making their dream ofcreating a children’s hospice in the Maritimes areality.   ​

The approved narrative informed the development ofa visual identity—an identity that represents the love,support, and community that is at the heart of thehospice. The chosen concept, Cultivating Care, isrooted in the notion, “with love and care we tend thesoil.” Using flower imagery and calling to mind thenurturing and dedication needed to help a gardenflourish for a season, these blooms are beautiful,regardless of when they stop growing.​