overview

EduNova engaged NATIONAL Atlantic in September 2022 to refresh the visual identity of its flagship Study and Stay program, differentiate the offerings under the Study and Stay banner and distinguish it from the other Study and Stay programs across Atlantic Canada.​

Shortly after completing the project, NATIONAL was awarded a contract to support EduNova’s Immigration Marketing campaign - sponsored by Nova Scotia’s Department of Labor, Skills and Immigration – by capturing in print, in still images and in videos, the success stories of immigrants who have made Nova Scotia their home, after receiving an education in the province. ​

CONCEPT

‘home within a bookmark’ design ticked three boxes:​

• It suggests Nova Scotia is home, ​

• Hints at the importance of students’ academics​

• Establishes a clear relationship between the Study and Stay Program and Nova Scotia.​